Trail Mix Being Marketed

There's a press release on the EarthTimes.org website, posted 19 June 2007 and titled "Get Bear Naked. Help Protect A Trail." which is about the Bear Naked company's three new trail mix blends named for the big 3 long distance trails in the U.S. One, the Appalachian Trail Mix is described as "a unique blend of whole grain granola clusters, dried cranberries, raisins, honey and a plethora of heart-healthy nuts including raw almonds, cashews, walnuts, peanuts and more."

The company sponsored a product kick-off marketing "event" in New York City on 16 June after which "The Company donated $1 to the Triple Crown Project organizations for every person who completed the Challenge and each participant received a free t-shirt and bag of Trail Mix."

Here's the more complete ingredients list from the company's web site:

"Raisins (raisins, sunflower oil), cranberries (cranberries, sugar, glycerin, sunflower oil), almonds, cashews, walnuts, peanuts, whole grain oats, brown rice syrup, dried apples, pumpkin seeds, oat bran, evaporated cane juice, honey, canola oil, whole grain crips [sic!] rice (whole grain rice, barley malt), ground flax seed, coconut, natural flavors."

They sell the mix online at a cost of $2.99 for a 5 ounce package.

A serving size is 1/4 cup, or 30 grams. I've got 30 grams equaling ca. 1 oz. (1.05821886 ... but who's counting?). That puts 5 "servings" into one 5 oz. package. And that makes the per package nutrition numbers come to 700 calories -- 350 of them from fat! -- 40 grams of fat, 75 grams of carbs, and 20 grams of protein. Just in case anyone asks.