Fewer Hikes than the Power Company

The Savannah (GA) Morning News of 8 July 2007 has a column titled "Vox Populi: Georgia Power has more hikes than the Appalachian Trail" which contains the entirety of its mention of the Trail. The column is a series of quotes -- from the people, apparently -- including the one in the title. I'm thinking it is someone's way of saying that their power company "hikes" its rates more often than the Trail has people walking on it.